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The Publicity Push: How to Build and Sustain a Media Profile, White, Morag

Author Name    White, Morag

Title   The Publicity Push: How to Build and Sustain a Media Profile

Binding   Soft Cover

Book Condition   Very Good

Edition   1st Edition

Size   12mo

Publisher   Australia Green Olive Press 2012

ISBN Number    0987209930 / 9780987209931

Seller ID   056864

129indexed pages. This book is designed for the publicity novice and for those who want to selfself-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis. The book is ideal for the small business operator, the arts practitioner or for anyone serious about building a credible media profile. Readers should be able to easily implement the strategies outlined in the book to achieve their goals or, alternatively, use the information toconfidently brief a professional publicist The media landscape is undergoing the biggest transformation, some say, since the development of the Gutenberg printing press. The internet has given rise to the citizen journalist, with social media tools like Facebook and Twitter allowing us all to become active participants in the generating of news. Newsrooms are now completely reinventing themselves, and journalists regularly make 'call outs' via social media to source experts and information for stories. This easy access to the internet means the public is much more media savvy- social media can create overnight sensations and celebrities talk about their 'brand' In this highly competitive environment trying to raise awareness and gain traction for your business can be tough. As pivotal as social media is, understanding how to successfully leverage your brand and get your message heard requires adopting enduring communication principles and applying a professional and strategic approach. The aim of this book is to equip the reader with a thorough understanding of how to plan and implement successful media strategies that will create awareness of your brand and communicate with target audiences. The business of generating and sustaining a media profile is hard work, and requires a creative approach and perseverance to secure coveted editorial placement and interviews. If you have done your homework, researched the media, have a great story to tell and a long-term vision in place, your dedicated efforts will return substantial benefits for both you and your business - the process of carving out and establishing your profile has begun.

Price = 15.00 AUD

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