Title Public Relations Writing in Australia
Binding Glossy Pictorial Soft Cover
Book Condition Very Good
Publisher Australia Oxford University Press 2012
0195561074 / 9780195561074
Seller ID 056221
xxx 178 indexed pages. Includes bibliographical references. 'Writing clearly, fluently and with meaning is surely PR's most basic essential...' Tracy Jones, National President, PRIA (Public Relations Institute of Australia). Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context. Public Relations Writing in Australia is also available as an e-book. Table of Contents: Public Relations Toolkit. 1. Introduction; 2. Contexts for Public Relations; 3. Research and Planning for Public Relations; 4. Public Relations Goals and Objectives; 5. Developing and Writing Messages; 6. Writing and Placing Media Release; 7. Words, Words and More Words; 8. Interpersonal Communication; 9. Beyond the Mass Media; 10. Communications within Organisations; 11. Production; 12. Evaluation. Glossary.