Quick Search

Title
Author
ISBN
Keyword
 
 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 
Public Relations Writing in Australia, Mahoney, James

Author Name    Mahoney, James

Title   Public Relations Writing in Australia

Binding   Glossy Pictorial Soft Cover

Book Condition   Very Good

Edition   Reprint

Size   12mo

Publisher   Australia Oxford University Press 2012

ISBN Number    0195561074 / 9780195561074

Seller ID   056221

xxx 178 indexed pages. Includes bibliographical references. 'Writing clearly, fluently and with meaning is surely PR's most basic essential...' Tracy Jones, National President, PRIA (Public Relations Institute of Australia). Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context. Public Relations Writing in Australia is also available as an e-book. Table of Contents: Public Relations Toolkit. 1. Introduction; 2. Contexts for Public Relations; 3. Research and Planning for Public Relations; 4. Public Relations Goals and Objectives; 5. Developing and Writing Messages; 6. Writing and Placing Media Release; 7. Words, Words and More Words; 8. Interpersonal Communication; 9. Beyond the Mass Media; 10. Communications within Organisations; 11. Production; 12. Evaluation. Glossary.

Price = 16.00 AUD


Other Related Titles
Breaking up: Separation and divorce in Australia, Burns, Ailsa
Breaking up: Separation and divorce in Australia
Burns, Ailsa
14.00 AUD
Add to Shopping Cart

Speed@Work: How Velocity, Turbulence, Fast Growth, Rapid Change and Strategic Agility Affect Business and the Workplace, Salt, Bernard et al; Carolyn Barker and Alexandra Payne (editors)
Speed@Work: How Velocity, Turbulence, Fast Growth, Rapid Change and Strategic Agility Affect Business and the Workplace
Salt, Bernard et al; Carolyn Barker and Alexandra Payne (editors)
10.00 AUD
Add to Shopping Cart

A Handbook for Happy Families: A Practical and Fun-Filled Guide to Managing Children's Behavior, Irvine, Dr. John
A Handbook for Happy Families: A Practical and Fun-Filled Guide to Managing Children's Behavior
Irvine, Dr. John
12.00 AUD
Add to Shopping Cart

Everything You Ever Wanted to Know About Queensland but Were Afraid to Ask, Bahnisch, Mark
Everything You Ever Wanted to Know About Queensland but Were Afraid to Ask
Bahnisch, Mark
10.00 AUD
Add to Shopping Cart

ADHD: Who's Failing Who? Understanding the impact of ADHD on our young people, schools and Society, Prosser, Brenton
ADHD: Who's Failing Who? Understanding the impact of ADHD on our young people, schools and Society
Prosser, Brenton
12.50 AUD
Add to Shopping Cart

Political Parties in Transition?, Marsh, Ian
Political Parties in Transition?
Marsh, Ian
27.00 AUD
Add to Shopping Cart

Anthony Trollope's Son in Australia: The Life and Letters of F.J.A. Trollope (1847-1910), Edwards, P. D.
Anthony Trollope's Son in Australia: The Life and Letters of F.J.A. Trollope (1847-1910)
Edwards, P. D.
18.00 AUD
Add to Shopping Cart

Guide to Kosciusko, Blombery, Alec M;Maloney, Betty
Guide to Kosciusko
Blombery, Alec M;Maloney, Betty
12.00 AUD
Add to Shopping Cart

Indonesian Food and Cookery, Sri Owen
Indonesian Food and Cookery
Sri Owen
12.00 AUD
Add to Shopping Cart

Menzies to Keating: The Development of the Australian Prime Ministership, Weller, Patrick (editor
Menzies to Keating: The Development of the Australian Prime Ministership
Weller, Patrick (editor
9.50 AUD
Add to Shopping Cart

 


Questions, comments, or suggestions
Please write to rareaussiebooks@gmail.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie