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New Directions in Corporate Strategy, Twite, Garry; O'Keeffe, Michael (editors)

Author Name    Twite, Garry; O'Keeffe, Michael (editors)

Title   New Directions in Corporate Strategy

Binding   Glossy Soft Cover

Book Condition   Very Good

Edition   1st Edition

Size   12mo

Publisher   Australia Allen & Unwin 2000

ISBN Number    1865082074 / 9781865082073

Seller ID   054199

200 indexed pages.Within firms both large and small, thinking about strategy has undergone profound change in the 1990s. The way decision-makers come to understand why some firms compete successfully and others fail, and the role managers play in each firm's fate, is very different to the 1980s. This text offers an introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a foundation for tackling challenges as diverse as: seizing opportunities presented by competition policy; building and deploying the firm's knowledge base; developing the competitive advantages of the brand; creating information technology resources and extracting the maximum advantage from them; recognizing and exploiting leadership for change; and identifying and integrating the financial dimension of strategic thinking. Contents: Foreword by Rabobank; Foreword by the Australian Graduate School of ManagementAcknowledgments; Figures and tables; Contributors; 1 Introduction - G. Twite & M. O'Keeffe; 2 Competition Policy: Underlying Ideas and Issues - F. Hilmer; 3 Business Strategy and Industry Policy - I. Marsh; 4 The Triumph of the Firm - R. Marks; 5 Knowledge, Tacit Understanding and Strategy - T. Devinney; 6 Corporate Super-Brands: The Roles of Corporate Image and Reputation - G. Dowling; 7 Schumpeter and the Dynamics of Firm Strategy - P.Roberts; 8 Defending Market Share Against a New Entrant - J. Roberts, C. Nelson & P. Morrison; 9 The Effective Leadership of Corporate Change - D. Turner; 10 Steps to the Future: Emerging Approaches to IT-Based Organisational Transformation - C. Sauer; 11 Strategic Management of Value Creating Networks - M. O'Keeffe & D. Wilson; 12 Valuation and Financial Strategies - T. Smith & G. Twite; 13 The Future.

Price = 16.00 AUD


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