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How to Use Direct Marketing in Your Business, De Weaver, Lynne H.

Author Name    De Weaver, Lynne H.

Title   How to Use Direct Marketing in Your Business

Binding   Glossy Pictorial Soft Cover

Book Condition   Very Good

Edition   1st Edition

Size   12mo

Publisher   Australia Millennium Books 1994

ISBN Number    186429003X / 9781864290035

Seller ID   051999

143 pages. The basic message of this book is that if you follow direct marketing strategies, then success will be assured. Defines direct marketing and outlines strategies such as the use of test programs, telemarketing and databases. Includes a glossary and resources list. The author runs her own direct marketing agency.

Price = 12.00 AUD


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