De Weaver, Lynne H.
Title How to Use Direct Marketing in Your Business
Binding Glossy Pictorial Soft Cover
Book Condition Very Good
Edition 1st Edition
Publisher Australia Millennium Books 1994
186429003X / 9781864290035
Seller ID 051999
143 pages. The basic message of this book is that if you follow direct marketing strategies, then success will be assured. Defines direct marketing and outlines strategies such as the use of test programs, telemarketing and databases. Includes a glossary and resources list. The author runs her own direct marketing agency.